Green velvet lounge chairs, geometric rug and brick wall.

JQ loft apartments

Client
Private

Overview
Location: Jewellery Quarter, Birmingham
Project Status: Appointed 2022. Completed 2023

Services
FF&E
Dressing
Art Sourcing
Photography Direction

Team
Architect: BPN Architects
Interior Architect: Javelin Block
Principal Contractor: Springworth
Photographer: Jake Osborne

San Stae was invited to curate the interior furnishings and artworks for a recently renovated loft apartment nestled within a former press and dye casting works in central Birmingham. 

Overlooking the luscious garden terrace we designed earlier this Spring (inner city pocket garden), the open plan reception spaces are a convergence of industrial and mid century themes epitomising comfort and taste.

In the bedrooms, empty alcoves were replaced with full-height bespoke wardrobes. Sultry blue tones were blended together in the principal bedroom while the guest suite was freshly painted in a pale neutral hue to perform as a serene multi-functional space for work and play.

Old red brick exterior building
Open plan living and dining room. White sofa with burnt orange cushions and geometric pattern rug. Wooden dining tables and wooden dining chairs. Half height brick wall.
Green velvet chairs, natural stone side table and artisan ceramic cups and bowl.
Big green plant next to Crittall windows and half height brick wall.

“Working with Aly on my loft was an absolute game-changer. She turned a pretty tough space - think exposed brick and concrete floors, into the cosiest spot ever.


Open plan living room with green velvet lounge chairs and geometric pattern rug. Half height brick wall and wall-hung TV. Industrial lighting and Crittall windows.

“Aly is super creative, nails every detail, and somehow keeps everything on budget without breaking a sweat. Communication was a breeze, and honestly, she made the whole process fun..


Wooden dining table and wooden dining chairs. Ceramic decorations. Half height brick wall.
Zinc kitchen with kitchen island, barstools and full height brick wall.

“If you’re looking to transform your place and have a great time doing it, Aly’s your go-to. Huge thanks, Aly, for making my apartment feel like a home!”
- J.Smith


Dark and moody master bedroom. Half height brick wall with crittall style windows. Mid-century furniture and soft white bed bench.
Dark and moody master bedroom. Brick wall and dark paint colour. Wooden mid-century bedside tables. Soft grey bed headboard.
Custom made black wardrobe. Burnt orange armchair with gold accents and wooden legs.